What suggestions would you give to improve the media landscape in Trinidad and Tobago?
What are your picks for the best media houses in T&T (by specialization), and why?
TTMedia Watch: The media is already going high-tech. CNN paid for a satellite image of the crowd that went to see Obama's inauguration, and they used some fancy technology to enhance viewers' photographs of the inauguration. They also used hologram technology on the night of the US election. What will they think of next? Whatever their money can buy.
It's a bit different for the local media when advertising budgets drive what the newsrooms and production departments of media houses can do. Even if a reporter or a producer has a great idea to do something different, the budget will determine what actually gets off the ground.
Expect reporters to video edit their stories at their desks, expect to broadcast live from anywhere in the world with hand-held technology (instead of with a huge bus), expect the internet and telephone technology to play a greater role broadcasting. Stick around...it's going to be a wild ride.
You just have to read earlier posts to get an idea on how the media in general can be improved...but one of the main things is that media managers need to understand their responsibility to their viewers/readers/listeners and stop paying so much homage to the almighty dollar, i.e. spend a little more to hire people with training and qualifications, or invest in on-the-job training programmes.
There are few media houses which specialize in anything, unless you mean the radio stations which offer niche music markets. IBN is Muslim, Gayelle is local, WIN TV is East Indian; everyone else shows/plays everything else. All local media houses could do with some overhauling, but the media surveys tell a different story where news, sport, business are concerned.
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